Puregold Price Club Inc. is continuing its aggressive nationwide expansion, opening its first-ever store in Zamboanga del Norte to support local entrepreneurs and stimulate the provincial economy. The new branch, located in the thriving town of Sindangan, officially opened its doors on July 26, marking a significant milestone for the retail giant in Mindanao.
This expansion comes as Zamboanga del Norte experiences steady economic growth, especially in the food and services sectors. Puregold’s entry into the province aims to offer affordable, quality products while empowering micro, small, and medium enterprises (MSMEs) such as sari-sari stores, carinderias, and food stalls — considered the backbone of many local communities.
Empowering Local Entrepreneurs
Puregold President Ferdinand Vincent Co emphasized the company’s vision beyond simply expanding its retail presence.
“We are proud to mark our presence in Zamboanga del Norte, where we see tremendous potential for growth. More than becoming another retail player in the area, our brand has the unique opportunity to play a key role in accelerating the development of its MSME sector,” Co said.
Through its expansion, Puregold also introduces Tindahan ni Aling Puring — the supermarket chain’s flagship loyalty and membership program for entrepreneurs. The program offers:
- Free trainings and seminars for business improvement
- Access to financial institutions for business capital support
- Competitively priced goods to help small retailers improve margins
This initiative aligns with Puregold’s long-standing mission to uplift communities by enabling small businesses to thrive.
17th New Store in 2025, More to Come
The Sindangan branch is Puregold’s 17th new store this year, with eight more outlets scheduled to open before the year ends. These will be spread across Northern and Southern Luzon, Visayas, and other parts of Mindanao, further solidifying Puregold’s nationwide reach.
As of now, the company operates over 500 branches nationwide, serving millions of Filipino households and entrepreneurs.
Investing in Growth
Puregold has earmarked ₱1.9 billion for store expansions in 2025, a move supported by the company’s strong financial performance. In the first quarter of 2025, Puregold reported a net income of ₱2.64 billion, marking a 6.5% year-on-year increase.
Industry analysts point out that Puregold’s expansion strategy not only strengthens its market dominance but also plays a vital role in stimulating local economies by creating jobs and boosting small businesses.
A Win-Win for Sindangan
The arrival of Puregold in Sindangan is expected to:
- Provide more product choices at affordable prices for residents
- Offer business support programs for local MSMEs
- Create employment opportunities for locals
- Encourage healthy competition that can improve service quality in the retail sector
For Sindangan, a town known for its vibrant trading and agricultural activity, Puregold’s presence could accelerate its transition into a more dynamic commercial hub.
Looking Ahead
Puregold’s strategy reflects its belief that when small businesses grow, the community prospers. As the retailer strengthens its foothold in underserved and high-potential areas, it continues to balance profitability with social impact.
With eight more stores planned for the rest of 2025, Puregold’s expansion is not just about reaching more customers — it’s about building partnerships with the people who power the local economy.
